TY - JOUR AU - Dolgopolova, Irina AU - Li, Bingqing AU - Pirhonen, Helena AU - Roosen, Jutta PY - 2022/03/31 Y2 - 2024/03/29 TI - The effect of attribute framing on consumers’ attitudes and intentions toward food: A Meta-analysis JF - Bio-based and Applied Economics JA - BAE VL - 10 IS - 4 SE - BAE 10th Anniversary papers DO - 10.36253/bae-11511 UR - https://oaj.fupress.net/index.php/bae/article/view/11511 SP - 253-264 AB - <p class="p1">This paper analyzes the existing literature on the effect of attribute framing on consumers’ attitudes and intentions with regard to food products. Attribute framing includes a broader interpretation of gains and losses when a product attribute is presented in a dichotomous way, such as fat vs. lean or harm vs. benefit. Meta-analysis results for the whole sample indicate that product attributes framed as gains have a higher effect on attitudes and intentions than product attributes framed as losses. Grouping studies by outcome variables, the meta-analysis demonstrates a larger effect size for studies that assess consumer attitude while for studies dealing with consumer intention, the effect size is close to zero and insignificant. We observe from the meta-regression results that the gain frame, the use of interaction terms, a specific product, and a student sample significantly influence consumers’ attitudes and intentions.<span class="Apple-converted-space">&nbsp;</span></p> ER -