L'analisi della Domanda Turistica nei processi di gestione dei paesaggi culturali

Abstract

The analysis method of the stated preferences by tourists, through the technique of the Choice Modelling (CM), results be one of the methodology, that in the last years has been taking more and more importance in the evaluation of the environmental, landscape and historical-cultural heritage. By means of such technique, based on interviews and econometric models, it is possible to draw the Total Economic Value (VET) of the analysed heritage. The Cinque Terre Park turns out to be, within Italy, one of the mostly valued destinations for tourists from all over the world. The application of the Choice Modelling technique to this reality results be a decision support tool for the choices oriented to a correct management of the patrimony.