Vol. 11 No. 1 (2022)
Business Article

A family business in the global market between tradition and innovation: an interview with Mireia Torres Macsazzek

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  • Peter Hayes,
  • Nicola Marinelli
Peter Hayes
Honorary President of OIV
Nicola Marinelli
DAGRI - University of Florence, P.le delle Cascine 18, 50144 Firenze
DOI: https://doi.org/10.36253/wep-13208
Published June 8, 2022
Keywords
  • Wine business,
  • Family,
  • Tradition,
  • Innovation,
  • RDI,
  • Interview
    • ...More
    Less
How to Cite
Hayes, P., & Marinelli, N. (2022). A family business in the global market between tradition and innovation: an interview with Mireia Torres Macsazzek. Wine Economics and Policy, 11(1), 141-144. https://doi.org/10.36253/wep-13208

Copyright (c) 2022 Peter Hayes, Nicola Marinelli

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Abstract

Mireia Torres Macsazzek is head of the Familia Torres Innovation and Knowledge Department and has been involved in her family’s business since 1999 after an education in chemical engineering, viticulture and oenology. She is also President of Plataforma Tecnologica del Vino (PTV), a body that serves as a meeting point for RDI executives in the Spanish wine sector. In this interview she shares her perspectives on business driving forces and critical aspects, especially related to the funding and implementation of Innovation programmes and the keys to drive the business into the future.

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References

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