Vol. 11 No. 1 (2022)
Business Article
A family business in the global market between tradition and innovation: an interview with Mireia Torres Macsazzek
Published
June 8, 2022
Keywords
- Wine business,
- Family,
- Tradition,
- Innovation,
- RDI
- Interview ...More
How to Cite
Hayes, P., & Marinelli, N. (2022). A family business in the global market between tradition and innovation: an interview with Mireia Torres Macsazzek. Wine Economics and Policy, 11(1), 141-144. https://doi.org/10.36253/wep-13208
Copyright (c) 2022 Peter Hayes, Nicola Marinelli

This work is licensed under a Creative Commons Attribution 4.0 International License.
Abstract
Mireia Torres Macsazzek is head of the Familia Torres Innovation and Knowledge Department and has been involved in her family’s business since 1999 after an education in chemical engineering, viticulture and oenology. She is also President of Plataforma Tecnologica del Vino (PTV), a body that serves as a meeting point for RDI executives in the Spanish wine sector. In this interview she shares her perspectives on business driving forces and critical aspects, especially related to the funding and implementation of Innovation programmes and the keys to drive the business into the future.
References
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