Wine Economics and Policy

Wine Economics and Policy

Volume 8, Issue 2, December 2019, Pages 191-202
Wine Economics and Policy

Assessing environments of commercialization of innovation for SMEs in the global wine industry: A market dynamics approach

https://doi.org/10.1016/j.wep.2019.10.001Get rights and content
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Abstract

Small and medium enterprises (SMEs) can play an important role in the diffusion of wine innovation. Employing a market dynamics approach where the interaction of producers (supply) and buyers (demand) are seen to influence innovation creation, a conceptual framework is applied to the global wine industry to identify commercialization strategies for SMEs. The framework identifies four commercialization environments or clusters; Innovation Nirvana, Innovation Push, Innovation Pull and Innovation Wasteland as determined by the principle market dimensions of wine supply (innovation-push) and wine demand (market-pull). A k-means cluster analysis is undertaken on twenty-two wine-producing member countries of the OECD to determine which jurisdictions occupy each of the four clusters. The study results is a diverse distribution of old world and new world wine producing countries across all of the identified commercialization environments. Conclusions about national commercialization environments and related strategies for wine industry entrepreneurs are presented. These findings have implications for wine industry SMEs, investors and agri-policy makers.

Keywords

Innovation
Global wine industry
OECD

Cited by (0)

Dr. Agostino Menna is the principle co-founder of KnowQuest Inc., an EdTech startup in Toronto, Canada. He has held various academic positions including Ryerson University, Niagara University, and Niagara College of Applied Arts & Technology. He participated in several incubators including ihub, Spark Niagara, and is most recently involved with ICUBE from the University of Toronto. He is currently an advisor at the Fashion Zone and the Big Leaf Consulting. His research interests are innovation, strategy and agricultural entrepreneurship. He holds a PhD from the University of Toronto.

Dr. Walsh is an Associate Professor, Entrepreneurship & Strategy at the Ted Rogers School of Management. He was formerly a Lecturer in Corporate Strategy and MBA Programme Director at the University of Surrey, U.K. Prior to joining academia in 2003, he was the Managing Director of a consultancy that provided strategic planning and policy services to major energy utilities, a number of governmental and municipal agencies, and various Canadian and British energy consuming organizations. Dr. Walsh is a Researcher with Ryerson's Center for Urban Energy, a Fellow of the Ryerson Entrepreneurship Research Institute and a member of the Ryerson Institute for the Study of Corporate Social Responsibility. His research areas include innovation, sustainability and energy policy. He is a registered professional geoscientist in Ontario.

Peer Review under the responsibility of UniCeSV, University of Florence.