Wine Economics and Policy 2020-03-06T13:54:14+00:00 Silvio Menghini Open Journal Systems <p>Studies and researches applied to wine sector, as well as the management skills needed for the competitive development of wine companies, require an increasing international approach. &nbsp;The mission of this journal is to bring together academic researchers and business professionals interested in the economics and politics of wine around the world, and bring about a worldwide opinion on the current issues that the wine sector faces</p> How will mandatory nutrition and ingredient labelling affect the wine industry? A quantitative study of producers’ perspectives 2020-03-06T13:47:59+00:00 Evelyn Pabst Gergely Szolnoki Simone Mueller Loose <div id="abssec0010"> <h3 id="sectitle0015" class="u-h4 u-margin-m-top u-margin-xs-bottom">Purpose</h3> <p id="abspara0010">The purpose of this study is to examine producers' perspectives on the mandatory labelling of nutrition and ingredient information for wine, as suggested by the European Commission. Producers’ expectations about consumer reactions to new label information, the consequences of mandatory labelling on production processes and relative competitive advantages for different producer sizes are assessed.</p> </div> <div id="abssec0015"> <h3 id="sectitle0020" class="u-h4 u-margin-m-top u-margin-xs-bottom">Methodology</h3> <p id="abspara0015">Data for this survey was collected from producers using the quantitative research method of an online survey. In total, 483 German wine producers, covering a substantial share of the country's wine acreage, took part in the survey, comprising 434 estate wineries, 29 cooperatives and 20 large bottling wineries.</p> </div> <div id="abssec0020"> <h3 id="sectitle0025" class="u-h4 u-margin-m-top u-margin-xs-bottom">Findings</h3> <p id="abspara0020">The study concludes that mandatory nutrition labelling will have several effects on the wine industry. Producers' expectations of consumer reactions largely agree with the findings of recent qualitative studies focusing on wine consumers. While nutritional information is unlikely to have an effect on consumer demand, the listing of ingredients is likely to create consumer confusion and uncertainty, weakening wine's image as a natural product. This creates the opportunity for some wineries to focus on clean labelling strategies by completely avoiding additives that require labelling. From a production point of view, mandatory nutrition labelling is likely to increase costs due to changes in oenological practices, the increased need for laboratory analyses and more challenging labelling processes. Large wineries are better informed, and likely to be better equipped, to react to labelling changes.</p> </div> <div id="abssec0025"> <h3 id="sectitle0030" class="u-h4 u-margin-m-top u-margin-xs-bottom">Practical implications</h3> <p id="abspara0025">The degree to which negative effects will be realised will not only depend on legal decisions about the classification of additives versus processing aids, but also on producers' willingness and ability to adapt to the changes mandatory nutrition labelling will impose on the industry. Producers should react proactively and anticipate consumers’ requests for fair and transparent ingredient labelling.</p> </div> 2019-05-30T00:00:00+00:00 Copyright (c) 2019 Evelyn Pabst, Gergely Szolnoki, Simone Mueller Loose Weather index-based insurance as a meteorological risk management alternative in viticulture 2020-03-06T13:51:03+00:00 Andrea Martínez Salgueiro <p>This article explores the hedging potential of two weather index-based insurance programmes designed for the Rias Baixas Protected Designation of Origin (Spain). The first alternative insures both extreme and non-extreme weather events, while the second instrument covers exclusively extreme meteorological states. Two bioclimatic indicators computed for the period most correlated to grape yields are proposed as underlyings: the Branas, Bernon and Levadoux (BBL) and the Ribéreau-Gayon and Peynaud hydrothermal scale (RGP). Yield-weather dependence is then modelled with two different methodological approaches: copulas and linear regression. To asses the risk reducing potential, a hedging effectiveness analysis based on real and simulated data is carried out. The model uses variance and expected shortfall as risk measures. The results attained point out the high hedging ability of both insurance programmes, especially of the first of them based on RGP. This appraisal also reveals that the copula technique outperforms linear regression. Overall, the study results suggest that the implementation of policies geared to bioclimatic indices able to signal adverse weather events can significantly mitigate weather-related yield variations in viticulture.</p> 2019-12-31T00:00:00+00:00 Copyright (c) 2019 AndreaMartínez Salgueiro Winescape perception and big data analysis: An assessment through social media photographs in the Chianti Classico region 2020-03-06T13:52:20+00:00 Veronica Alampi Sottini Elena Barbierato Iacopo Bernetti Irene Capecchi Sara Fabbrizzi Silvio Menghini <p>Quantifying and mapping the relevant landscape attributes of winescape is difficult due to both the complex identity characterization of the places and the multidimensionality of the pursued perceptive experience on the emotional level. Although the quality of the rural landscape is recognized as an essential element of winescape, in the literature there are no methodological and applicative studies on the identification of the most significant characteristics of a wine region that are fundamental attributes in the preferences of visitors. The aim of the work is to propose a methodology to link the environmental and cultural landscape characteristics of the territory with the concept of winescape to improve the image of wine tourism adopting a systematic approach for territorial branding starting from the analysis of the visitors’ preferences. The analysis is conducted through the geographical information data shared on the social media Flickr. Different methods of analysis are applied in an integrated way to:</p> <dl class="list"> <dd class="list-description"> <p id="p0015">analyze the demand for winescape in its different dimensions;</p> </dd> <dd class="list-description"> <p id="p0020">identify the territorial variables that are part of the winescape supply;</p> </dd> <dd class="list-description"> <p id="p0025">build a spatial relationship model between winescape demand and supply to quantify the territorial suitability and provide useful information for rural development strategies.</p> </dd> </dl> 2019-12-31T00:00:00+00:00 Copyright (c) 2019 Veronica AlampiSottini, Elena Barbierato, Iacopo Bernetti, Irene Capecchi, Sara Fabbrizzi, Silvio Menghini Choosing a lifestyle? Reflection of consumer extrinsic product preferences and views on important wine characteristics in Germany 2020-03-06T13:52:48+00:00 Antje Risius Björn-Ole Klann Stephan G.H. Meyerding <p>Wine is a product, in which heterogeneous facets are marketed abundantly. Quality selections like origin, ratings, sustainable productions are (increasingly) important to the sector. Little is known about how and when the common quality scale interferes with other quality attributes and how lifestyle factors determine changing preferences. Hence, the study investigates which attributes are preferred by consumers and how they attach to lifestyle and consumption habits. The consumer survey (<em>N</em>&nbsp;=&nbsp;962) itself used a direct (questionnaire) and an indirect rating technique (choice experiment) to elicit preferences for selective attributes for wine and the attachment to a wine-related lifestyle. Most important factors in the wine-related lifestyle approach were used to describe different consumer segments derived from latent class analysis based on choice preference. Latent class unveiled five different consumer segments. With regard to the importance of other extrinsic attributes (e.g. organic production) growing societal demand for ethical consumption, ‘organic’, ‘medals and awards’ seem not to (yet) be of high relevance for the product wine. The geographical site of production is a quality attribution of high importance to consumers. Nonetheless the largest consumer segment found, was considered to specifically look for further information. It seems of relevance to understand information-seekers behavior better and the nature of information, they would like to get.</p> 2019-12-31T00:00:00+00:00 Copyright (c) 2019 Antje Risius Björn-Ole Klann, Stephan G.H.Meyerding Consumers’ preferences for biodiversity in vineyards: A choice experiment on wine 2020-03-06T13:53:00+00:00 Chiara Mazzocchi Giordano Ruggeri Stefano Corsi <p>In recent years consumers’ concerns regarding the environmental impact of food production has significantly increased, also due to food sustainability, food safety and food security issues. A number of certification systems for environmental-friendly products have been created e.g. water-saving labels and fishery sustainable labels. Among various environmental issues, the protection of biodiversity has recently gained popularity both in public opinion and in scientific debate. This paper describes the results of a Choice Experiment on wine consumers to estimate their willingness to pay for biodiversity conservation practices in vineyards. The survey was conducted by direct interviews at a wine tasting event in an Italian winery located at Montefano (Marche). The results show that consumers are willing to pay a premium price for wine certification that takes into account biodiversity not only for medium-high price wines, but also for low-price wines. Finally, quality of wine and organic certification remain important attributes in wine purchasing choices related to expensive wines.</p> 2019-12-31T00:00:00+00:00 Copyright (c) 2019 Chiara Mazzocchi, Giordano Ruggeri, Stefano Corsi Innovative solutions for the wine sector: The role of startups 2020-03-06T13:53:11+00:00 Roberta Spadoni Mattia Nanetti Antonio Bondanese Sergio Rivaroli <p>The economic globalisation has opened new pathways for commerce and triggered a logistical revolution, which in turn has produced enormous technological innovations. In this context, the role of startups is becoming increasingly crucial since they are positioning themselves as innovation enablers among large and small companies. Between these innovations, IoT, Big Data Analytics and Blockchain can be used in various domains, among which the logistics of the whole wine supply chain. Here we will consider some of the issues and needs that arise in this market sector, showing how Wenda – a startup born in Bologna in February 2015 that works to improve sustainability and traceability in Food &amp; Beverage supply chains – has been able to leverage IoT, Big Data Analytics and Blockchain to empower the wine supply chain with solutions that enable wine traceability throughout the distribution and the after-buying-in preservation and commercialisation phases.</p> 2019-12-31T00:00:00+00:00 Copyright (c) 2019 Roberta Spadoni, Mattia Nanetti, Antonio Bondanese, Sergio Rivaroli Empirical evidence of lumping and splitting: Expert ratings’ effect on wine prices 2020-03-06T13:53:35+00:00 Omer Gokcekus Samin Gokcekus <p>Categorization is essential to everyday cognition, aiding in the organization and comprehension of information and salient stimuli. In many cases, we partake in the process of “lumping” and “splitting,” where similar items are lumped together, while dissimilar items are split apart in an exaggerated manner. To test whether or not lumping and splitting plays a role in how expert ratings affect prices, we examined pinot noir wines from the Willamette Valley AVA with the <em>Wine Spectator</em>'s ratings (1984–2008). Regression analyses revealed a sharp distinction in the relationship between price and bottle quality between wines rated below 90, and wines with 90&nbsp;+&nbsp;ratings. Wines with ratings below 90 were lumped together in to a “single mental cluster.” Wines with 90&nbsp;+&nbsp;ratings were similarly lumped together. Not only is getting into a higher mental cluster statistically and economically significant, but there is also a “mental quantum leap” from a rating of 89–90. Moreover, the impact of expert scores on prices was magnified by an additional premium, attributable to two status indicators—sub-AVA and single vineyard—in higher clusters.</p> 2019-12-31T00:00:00+00:00 Copyright (c) 2019 Omer Gokcekus, Samin Gokcekus Wineries and wine quality: The influence of location and archetype in the Hunter Valley region in Australia 2020-03-06T13:53:45+00:00 Peter Lock Stuart Mounter Euan Fleming Jonathan Moss <p>Geographical concentrations of wineries often occur within a region for obvious reasons of <em>terroir</em>. However, localised spatial concentrations of wineries may exist because of other factors. This paper explores whether co-location exists among wineries that have higher wine ratings in the Hunter Valley wine region in New South Wales, Australia. Key conclusions are that clustering of Hunter Valley wineries producing high-quality wines does not exist, the quality rating of a winery is influenced by its <em>terroir</em>, and <em>wine</em> quality among wineries in the region is higher for those producing the territorial brand wine of Semillon. Blending was found to have no impact on the quality of wine produced by a winery.</p> 2019-12-31T00:00:00+00:00 Copyright (c) 2019 Peter Lock, Stuart Mounter, Euan Fleming, Jonathan Moss Assessing environments of commercialization of innovation for SMEs in the global wine industry: A market dynamics approach 2020-03-06T13:53:56+00:00 Agostino Menna Philip R. Walsh <p>Small and medium enterprises (SMEs) can play an important role in the diffusion of wine innovation. Employing a market dynamics approach where the interaction of producers (supply) and buyers (demand) are seen to influence innovation creation, a conceptual framework is applied to the global wine industry to identify commercialization strategies for SMEs. The framework identifies four commercialization environments or clusters; Innovation Nirvana, Innovation Push, Innovation Pull and Innovation Wasteland as determined by the principle market dimensions of wine supply (innovation-push) and wine demand (market-pull). A k-means cluster analysis is undertaken on twenty-two wine-producing member countries of the OECD to determine which jurisdictions occupy each of the four clusters. The study results is a diverse distribution of old world and new world wine producing countries across all of the identified commercialization environments. Conclusions about national commercialization environments and related strategies for wine industry entrepreneurs are presented. These findings have implications for wine industry SMEs, investors and agri-policy makers.</p> 2019-12-31T00:00:00+00:00 Copyright (c) 2019 Agostino Menna, Philip R. Walsh The willingness to pay of Sicilian consumers for a wine obtained with sustainable production method: An estimate through an ordered probit sample-selection model 2020-03-06T13:54:09+00:00 Maurizio Lanfranchi Emanuele Schimmenti Maria Gabriella Campolo Carlo Giannetto <p>The growing presence of Sicilian sustainable wine has pushed the research group to investigate and analyse the consumers' behaviour and their potential willingness to pay a <em>premium price</em> for the wine obtained through sustainable production processes. The analysis of the consumer's behaviour towards the wine made with sustainable production methods is carried out in order to provide potentially useful indications to Italian and in particular Sicilian wine enterprises regarding the production and marketing strategies to undertake in a future perspective. This study shows the result of an empirical investigation on the consumption of sustainable wine in Sicily. Through the Ordered (demographic profile, preference and attitudes), which influence the consumers' choices regarding sustainable wine. The assessment, based on the submission of a questionnaire, has highlighted the willingness to pay a <em>premium price</em> on the part of the 546 consumers interviewed. The study points out that the knowledge of sustainable production methods significantly influences the decision to support a premium price for wine consumption. This attests to the fact that a more attentive and informed consumer is ready to pay more for products obtained according to the principles of environmental sustainability.</p> 2019-12-31T00:00:00+00:00 Copyright (c) 2019 Maurizio Lanfranchi, Emanuele Schimmenti, Maria Gabriella Campolo, Carlo Giannetto Corrigendum to “Will sustainability shape the future wine market?” 2020-03-06T13:54:14+00:00 Eugenio Pomarici Riccardo Vecchio <p>Technical improvements in the sustainability of wine making will likely proceed thorough a progressive refinement of processing strategieswithout substantial discontinuities. The new varieties obtained through interspecific crossings represent a new technological paradigm withremarkable effects on cropping conditions. Indeed, vineyards planted with these new varieties require few treatments and result in a dramaticreduction in the pesticide use, production costs and carbon footprint. Wine consumption scholars should closely examine how the media willcommunicate these varieties to the general public, as we anticipate that this will influence consumers’perception of risk and, in turn, directlyaffect the market.</p> 2019-12-31T00:00:00+00:00 Copyright (c) 2019 Eugenio Pomarici, Riccardo Vecchiob