Wine Economics and Policy <p>Studies and researches applied to wine sector, as well as the management skills needed for the competitive development of wine companies, require an increasing international approach. &nbsp;The mission of this journal is to bring together academic researchers and business professionals interested in the economics and politics of wine around the world, and bring about a worldwide opinion on the current issues that the wine sector faces</p> Firenze University Press en-US Wine Economics and Policy 2213-3968 <ul> <li class="show">Copyright on any open access article in WEP published by FUP is retained by the author(s).</li> <li class="show">Authors grant FUP a license to publish the article and identify itself as the original publisher.</li> <li class="show">Authors also grant any third party the right to use the article freely as long as its integrity is maintained and its original authors, citation details and publisher are identified.</li> <li class="show">The <a class="is-external" href="" target="_blank" rel="noopener">Creative Commons Attribution License 4.0</a> formalizes these and other terms and conditions of publishing articles.</li> <li class="show">In accordance with our Open Data policy, the <a class="is-external" href="" target="_blank" rel="noopener">Creative Commons CC0 1.0 Public Domain Dedication waiver</a>&nbsp;applies to all published data in WEP open access articles.</li> </ul> The Influence of wine storytelling on the global wine tourism experience <p>The aim of this paper is to evaluate the role of wine storytelling as an antecedent in the wine tourism experience, namely on other constructs such as winescape attributes, sensorial attraction, wine excitement and cultural experience. This study analyses the combined use of five wine tourism experience dimensions as well the influence of storytelling as a key antecedent of the wine experience. This study extends existing knowledge by identifying new key drivers which focus on wine tourist behavioural responses within visits to the wine cellars. Data were collected within two wine tourism settings in Madeira and Porto wine cellars, from two convenience samples of 647 international wine tourists. Using partial least square structural equation modeling, the results show a direct impact of wine storytelling on the wine tourism experiences of wine tourists, through winescape attributes and sensorial attraction, that also act as mediators, with wine excitement and cultural experience as the outcomes of the visit/tasting.</p> Vasco Santos Alvaro Dias Paulo Ramos Arlindo Madeira Bruno Sousa Copyright (c) 2022 Vasco Santos, Alvaro Dias, Paulo Ramos, Arlindo Madeira, Bruno Sousa 2022-01-20 2022-01-20 11 1 3 13 10.36253/wep-11454 Assessing preferences for mountain wine and viticulture by using a best-worst scaling approach: do mountains really matter for Italians? <p>European Commission has recently published the rules on the use of the quality term "mountain product". The new regulation aims to promote the sustainable development of mountain areas and to facilitate the identification of mountain products by consumers. Despite the importance of viticulture for several European mountain communities and the growing interest of European consumers in quality certified foods, the regulation did not encompass wines. The literature addresses many issues regarding wines and consumer preferences, but so far mountain wines are not specifically researched. With this study, we seek to fill this gap by analysing Italian consumers’ preferences for mountain wines as well as their opinion on the inclusion of this product in the mountain labelling scheme. To do so, this study applies a best-worst scaling model and subsequent latent class analysis. Data was collected through an online questionnaire applied to a consumer panel. The results indicate that most of respondents are in favour of applying the mountain label to wines. The three most preferred attributes are related to human health, ecological sustainability and product typicity. Most of the participants gave less importance to the attributes that characterize mountain agriculture. Only one consumer segment valued some of these. The findings suggest that the inclusion of mountain wines in the labelling scheme may increase the interest of Italian wine consumers, especially if health, sustainability and typicity are ensured by producers.</p> Mikael Oliveira Linder Katia Laura Sidali Christian Fischer Valerie Bossi Fedrigotti Diego Begalli Gesa Busch Copyright (c) 2022 Mikael Oliveira Linder, Katia Laura Sidali, Christian Fischer, Valerie Bossi Fedrigotti, Diego Begalli, Gesa Busch 2022-01-20 2022-01-20 11 1 15 29 10.36253/wep-10342 The competitive landscape in transitioning countries: the example of the Armenian wine industry <p class="p1">Scholars showed that in transition and developing countries originating from the Soviet period, the degree of market competition is rather low, as large corporates that had been operating were still prevailing. One can assume that the markets had been highly attractive and many newcomers must have been interested in entering the market, due to fewer market participants, i.e. processors and retailers, but numerous farmers are engaged in the commodity production. This had provoked relatively high profitability for downstream firms acting on the local market and likely increased the market competition. However, evidence exists that market structures and hence competition is still hampered. Therefore, this study aims to show how competition in markets of transition countries has developed and provide a detailed description of the market structure to derive the degree of competition. As the subject of research, the Armenian wine industry has been exemplarily chosen as its wine industry is emerging and represents a key sector in the Armenian agri-food industry. Similar cases exist in other transitioning and developing countries. Empirical results from the qualitative research that allows a comprehensive overview of the whole sector reveal that the competition intensity is relatively low, and wine producers act in an oligopolistic market surrounding. Based on this, implications for producers and policy makers are derived, which include competitive and rural policy implications.</p> Linda Bitsch Barbara Richter Jon H. Hanf Copyright (c) 2022 Linda Bitsch, Barbara Richter, Jon H. Hanf 2022-01-20 2022-01-20 11 1 31 45 10.36253/wep-10657 What went right and what went wrong in my cellar door visit? A worldwide analysis of TripAdvisor’s reviews of Wineries & Vineyards <p class="p1">The purpose of this work is to study the issues of service quality and service failure during visits to cellar doors in the five regions where wine tourism is most developed: Hunter Valley (AU), Mendoza (AR), Napa Valley (the USA), Stellenbosch (ZA), and Tuscany (IT). We propose a methodology based on a combination of sentiment analysis and natural language processing applied to 89,672 TripAdvisor reviews. The results indicate that the issues most linked to service quality and service failure are as follows (in the order of importance): the quality of the main wine product, the experience in the tasting room, the organized tours, the empathy of the staff, the reliability of the staff, and the setting of the cellar and landscape. These themes are common to all five wine tourism regions, but each region treats them differently. The results obtained confirm and expand the results of previous studies and may prove useful both to professionals (wineries, tour operators, and travel agents) and for the design of a product that meets the needs of wine tourists. The main limitation of the study concerns the application of the methodology to the five most developed wine regions in the world; therefore, the results obtained may not be immediately applicable to the wine regions that are starting to develop wine tourism.</p> Elena Barbierato Iacopo Bernetti Irene Capecchi Copyright (c) 2022 Elena Barbierato, Iacopo Bernetti, Irene Capecchi 2022-01-26 2022-01-26 11 1 47 72 10.36253/wep-10871 Wineries communication strategies. A text mining analysis <p class="p1">The digital literacy that has developed in recent decades has resulted in internet playing an important role in the communication of wineries. Business websites, initially used as an exhibitor of products, quickly became one of the most important tools to implement communication strategies used to successfully place the wine product in a competitive market. The purpose of this study is to analyse major Italian wineries websites through textual statistics and text mining methods to provide evidence on the storytelling device adopted by these companies to promote and brand themselves. The information contained in the websites of the selected businesses in Northern, Central and Southern Italy, has been analysed in three steps. The first consisted in investigating categories with which the contents were organized, and the second step involved examining the contents’ word clouds which are useful for a qualitative analysis on similarities and differences found in the three different areas. Finally, different strategies were formalized, by reconstructing the structure of concepts underlying the communication models of the wineries of the three areas examined. The results demonstrate considerably different approaches adopted by the areas. While the wineries in Central Italy focus on communication concerning the company, in the North and South, more attention is given to production methods and territory respectively. Thanks to the analysis of word clouds it was also possible to expose the construct which is the basis of narratives used by wineries, followed by the typical communication strategy of the different Italian areas.<span class="Apple-converted-space">&nbsp;</span></p> Filippo F. Fagioli Giorgia Gallesio Elena Viganò Copyright (c) 2022 Filippo Fiume Fagioli, Giorgia Gallesio, Elena Viganò 2022-02-22 2022-02-22 11 1 73 87 10.36253/wep-11305 Does Covid scare wine travelers? Evidence from France and Italy <p class="p1">Tourism is sensitive to shocks, and the Covid pandemic has profoundly changed sector dynamics. Although wine tourism is primarily a form of proximity tourism, the pandemic may have affected wine travellers behaviour and intention to go on a wine holiday. This exploratory study proposes a comprehensive analysis of the impact of Covid-related fear and anxiety on wine tourism intentions after the first lockdown while jointly considering the effects of solidarity, situational and personal involvement with wine. An online survey was delivered to a sample of 553 wine tourists from Italy and France, two major wine tourism destinations. Results highlight changes in wine travel patterns after the pandemic, which boosted post-lockdown wine tourism intentions. Indeed, the latter are poorly impacted by fear of contagion while it is enhanced by dedicating time to wine in lockdown (i.e., situational involvement) and by willingness to support local wine producers. Implications for sectors stakeholders are suggested.</p> Giulia Gastaldello Florine Livat Luca Rossetto Copyright (c) 2022 Giulia Gastaldello, Florine Livat, Luca Rossetto 2022-03-22 2022-03-22 11 1 89 106 10.36253/wep-11550 Developing wine tourism experiences. A discrete choice analysis using best-worst scaling data <p class="p1">The aim of this research is to aid winery managers in bundling a plethora of different service features to meet the wine tourists’ expectations. A discrete choice model using best-worst scaling (BWS) data is estimated to obtain the relative importance of the attributes included in the analysis. Findings show that the most important aspects that make wineries attractive are: to offer wine tastings and “tour &amp; visits”, to provide visitors with wine specialists/tour guides and, finally, to make the surrounding area and natural environment as pleasant as possible. Furthermore, the study highlights that wine tourists’ preferences are heterogeneous.</p> Giacomo Del Chiappa Juan Carlos Martin Concepción Román Copyright (c) 2022 Giacomo del Chiappa, Juan Carlos Martin, Concepción Román 2022-05-11 2022-05-11 11 1 107 126 10.36253/wep-9946 Viniculture and Tourism in the New World of Wine: a literature review from the American continent <p class="p1">In the so-called New World of Wine, the wine industry, particularly in the American continent, has increased its presence in various socioeconomic areas through strategies adapted to market conditions. This literature review aims to identify research on viticulture and wine tourism in the New World of Wine and categorize them to indicate new lines of research and knowledge gaps. Given that the consumption and production of wine in the American continent were generated in European migrations and through the cultural mobility of food consumer goods, wine production systems have been consolidated in some emerging territories. However, the scientific production in this regard shows essential areas of opportunity.<span class="Apple-converted-space">&nbsp;</span></p> Luis Felipe García-Rodea Humberto Thomé-Ortiz Angélica Espinoza-Ortega Pedro de Alcântara Bittencourt-César Copyright (c) 2022 Luis Felipe García-Rodea, Humberto Thomé-Ortiz, Angélica Espinoza-Ortega, Pedro de Alcântara Bittencourt-César 2022-01-20 2022-01-20 11 1 127 140 10.36253/wep-10897 A family business in the global market between tradition and innovation: an interview with Mireia Torres Macsazzek <p class="p1">Mireia Torres Macsazzek is head of the Familia Torres Innovation and Knowledge Department and has been involved in her family’s business since 1999 after an education in chemical engineering, viticulture and oenology. She is also President of Plataforma Tecnologica del Vino (PTV), a body that serves as a meeting point for RDI executives in the Spanish wine sector. In this interview she shares her perspectives on business driving forces and critical aspects, especially related to the funding and implementation of Innovation programmes and the keys to drive the business into the future.</p> Peter Hayes Nicola Marinelli Copyright (c) 2022 Peter Hayes, Nicola Marinelli 2022-06-08 2022-06-08 11 1 141 144 10.36253/wep-13208