Medios tradicionales: abrirse al mundo digital o sucumbir

Abstract

This inductive study emphasizes the impact that the penetration of the internet and social networks has had on the Ecuadorian media; In addition, it makes a historical recount, reviews recent indicators on the Ecuadorian radio, television and press, and takes as a reference four cases from Cuenca, Ecuador: the newspapers El Mercurio and El Tiempo, and the Modulated Amplitude, radio station Ondas Azuayas and La Voz del Tomebamba. The financial statements of these four companies show the economic decline between 2009 and 2019, and the results of a quantitative research, through a survey applied in November 2020 to 405 people, show the growing preference of users of digital media. that confirms the crisis of the traditional press. The analysis also raises the need to implement adjustments in business models, introduce new strategies and content to report, review the training of journalists in training and evaluate in the future the news ventures that have arisen in the beginning of the second decade of the second millennium.