Published 2022-11-08
Keywords
- conceptualizing dream TV,
- children’s drawings,
- semiotic analysis,
- media and children
Abstract
This research illustrates how young children conceptualize the image and role of ideal television in their life. Building upon Kress and Van Leeuwen’s (2006) theoretical framework of Visual Grammar, 70 drawings of children from kindergartens of Thessaloniki were analyzed both qualitative and quantitative. Children’s pictorial depictions of their understanding of dream TV suggested they viewed the desirable TV quite close to the traditional TV that has two main aims: entertainment and environmental education. Moreover, the concept of dream TV was closely defined by play both as outdoor activity and organized sports but also toys advertisements. The results of this research revealed that children sketch a quite positive and powerful image of dream TV painted with vivid colors and joyful pictures which has an active role in their lives.