L’uso dei media da parte dei musei nell’era della pandemia Covid-19: criticità e potenzialità
- digital communication,
- health emergency
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The closing to the public due to the health emergency led museums to publish on the web a considerable amount of digital contents, in several cases self-produced. The modest diffusion in the Italian museums of a planned and conscious use of digital communication, resulting in part from the peculiarities of the national scene, revealed during the pandemic. It’s appropriate move from the need to provide over the internet displays of resilience or contents alternatives to the possibility to go to the museum to a rethinking of the online offer, extremely challenging task for the several small and medium Italian museums, with few professional and economic resources.