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“Organizational Culture and Innovative Behavior in Wine SMEs: Case Study in Valle de Guadalupe, Mexico”

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  • Andrés Antonio Luna Andrade,
  • Lino Meraz Ruiz,
  • Omar Alejandro Pérez-Cruz,
  • Gina García Walther,
  • Luz Alejandra Riveros Sáchica
Andrés Antonio Luna Andrade
Universidad Autónoma de Baja California
Lino Meraz Ruiz
Universidad Autónoma de Baja California
Omar Alejandro Pérez-Cruz
Universidad de Colima
Gina García Walther
Universidad Autónoma de Baja California
Luz Alejandra Riveros Sáchica
Universidad de Cundinamarca, Bogotá, Colombia
DOI: https://doi.org/10.36253/wep-16724

Published 2025-06-10

Keywords

  • organizational culture,
  • innovation behavior,
  • small enterprises,
  • wine,
  • Mexico

How to Cite

Luna Andrade, A. A., Ruiz, L. M., Pérez-Cruz, O. A., García Walther, G., & Riveros Sáchica, L. A. (2025). “Organizational Culture and Innovative Behavior in Wine SMEs: Case Study in Valle de Guadalupe, Mexico”. Wine Economics and Policy. https://doi.org/10.36253/wep-16724

Copyright (c) 2024 Andrés Antonio Luna Andrade

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Abstract

This study investigates the impact of organizational culture on innovative behavior in small and medium-sized wine enterprises (SMEs) located in Valle de Guadalupe, Mexico. Using a non-experimental correlational design, data were collected through structured questionnaires distributed to 45 wine entrepreneurs and producers. The data were analyzed with SmartPLS 14 software to assess the reliability and validity of the proposed theoretical model. The findings indicate a significant relationship between a positive organizational culture and enhanced innovative behavior, highlighting the critical role of internal communication and employee commitment in promoting innovation. The study underscores the importance of a robust organizational culture as a catalyst for innovation in wine-producing SMEs.

 

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