Vol. 15 No. 1 (2026)
Review Article

A Bibliometric and Thematic Analysis of Crisis Research in the Wine Industry: Trends and Future Perspectives

Aybike Tuba Özden
Samsun Vocational School, Department of Marketing and Advertising, Ondokuz Mayıs University, Samsun, Türkiye

Published 2026-05-07

Keywords

  • Wine industry,
  • Wine business,
  • Crisis management,
  • Bibliometric analysis,
  • Research trends

How to Cite

Özden, A. T. (2026). A Bibliometric and Thematic Analysis of Crisis Research in the Wine Industry: Trends and Future Perspectives. Wine Economics and Policy, 15(1), 151–167. https://doi.org/10.36253/wep-19669

Abstract

This study systematically maps the academic literature on crises in the wine industry and reveals the field’s intellectual structure. Simultaneously, it identifies the dominant themes, trends, and future research directions in crisis-focused studies within the wine industry, thereby providing a reference framework for academics and industry stakeholders. A total of 470 articles published between 1991 and 2026 in the WoS and Scopus databases were included in this analysis. Performance analysis, science mapping, and thematic analysis were conducted using Biblioshiny, an R-based tool. In addition, the types of crises addressed in crisis-focused research in the wine industry and their areas of impact were evaluated using content analysis. The findings indicate that climate crises and pandemics are the most extensively studied crises. Furthermore, based on an evaluation of 146 sampled publications, it is observed that these crises are primarily examined in terms of their impacts on organizational/managerial and production domains. These findings suggest the need to evaluate the interactions between sudden and unexpected crises and slow-onset, long-term crises, such as climate change, as well as the broad impacts of marketing activities across different domains. This study is the first bibliometric analysis of crises in the wine industry. It provides an integrated perspective of the field and offers an original contribution by outlining potential directions for future research.

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