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Original Research Article

Residents’ Perceptions of Geographical Indication Benefits, Pride, and Support in an Emerging Brazilian Wine Region: Evidence from São Joaquim: Special Issue "Transforming wine value chains – Adapting to a changing world"

(Just Accepted)
  • Giancarlo Philippi Zacchi,
  • Luiz Carlos da Silva Flores,
  • Paulo Sérgio Reinert,
  • Guilherme Oliveira de Mattos da Silva Flores,
  • Eduardo Luiz Moura Sobânia
Giancarlo Philippi Zacchi
Universidade Federal de Santa Catarina
Luiz Carlos da Silva Flores
Universidade do Vale do Itajaí, UNIVALI
Paulo Sérgio Reinert
Universidade do Vale do Itajaí
Guilherme Oliveira de Mattos da Silva Flores
Universidade do Vale do Itajaí, UNIVALI
Eduardo Luiz Moura Sobânia
Universidade do Vale do Itajaí, UNIVALI
DOI: https://doi.org/10.36253/wep-19898

Published 2026-07-23

Keywords

  • Geographical indication,
  • Cultural appreciation,
  • Wine tourism

How to Cite

Zacchi, G. P., Flores, L. C. da S., Reinert, P. S., Flores, G. O. de M. da S., & Sobânia, E. L. M. (2026). Residents’ Perceptions of Geographical Indication Benefits, Pride, and Support in an Emerging Brazilian Wine Region: Evidence from São Joaquim: Special Issue "Transforming wine value chains – Adapting to a changing world". Wine Economics and Policy. https://doi.org/10.36253/wep-19898

Copyright (c) 2024 Giancarlo Philippi Zacchi, Luiz Carlos da Silva Flores, Paulo Sérgio Reinert, Guilherme Oliveira de Mattos da Silva Flores, Eduardo Luiz Moura Sobânia

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Abstract

This study examines how Geographical Indications (GIs) contribute to territorial development and social legitimacy in emerging wine regions, focusing on residents’ perceptions of the economic, social, and environmental impacts of the GI for high-altitude fine wines in São Joaquim, Brazil. Drawing on a survey with 181 residents, the study employs Structural Equation Modeling using the Robust Diagonally Weighted Least Squares estimator to test a model linking perceived impacts, benefits, pride, and support for the GI. The results indicate that social and economic factors are positively associated with perceived benefits, while environmental factors do not show a significant effect. Perceived benefits significantly increase residents’ pride, which, in turn, strongly predicts support for the GI, suggesting that pride may operate as an affective mechanism linking perceived benefits to support. These findings suggest that the consolidation of GIs in emerging wine regions depends not only on economic performance, but also on residents’ perceived benefits, pride, and support. The study contributes to the literature on wine tourism and Geographical Indications by highlighting the role of residents’ perceptions in shaping the sustainability and long-term support of territorial valorization strategies.

(Just Accepted)

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