Architecture on demand. New scenarios for the design project and the construction industry

Abstract

The paper examines how the relationship between the project and the matter is changing under the impact of digitalization and the productive and economical emerging paradigms, both in terms of process and product. The evolutionary path of the relationship between industrialization and architecture allow us to draw a picture which, starting from the first experience of standardizing prefabrication, lead to results increasingly oriented towards the personalization of realizations (Industrial Mass Customization). The essay proposes a critical reading of most recent and advanced technological innovations, focusing on the applications of 3d printing additive technology to the architecture and to the new scenarios of research opened for the project and the construction industry.