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Wine law, sustainable innovation and the emergence of a wine constitution

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  • Tilman Reinhardt,
  • Yasmine Ambrogio,
  • Laura Springer,
  • Maximilian Tafel
Tilman Reinhardt
University of Bayreuth
DOI: https://doi.org/10.36253/wep-16041

Published 2024-08-01

Keywords

  • wine regulation,
  • innovation systems,
  • fungus-resistant grape variety,
  • de-alcoholised wine,
  • digital labelling

How to Cite

Reinhardt, T., Ambrogio, Y., Springer, L., & Tafel, M. (2024). Wine law, sustainable innovation and the emergence of a wine constitution. Wine Economics and Policy. https://doi.org/10.36253/wep-16041

Copyright (c) 2024 Tilman Reinhardt, Yasmine Ambrogio, Laura Springer, Maximilian Tafel

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Abstract

Innovation is essential for addressing the current challenges of the wine sector and ensuring its sustainable future. Law plays a pivotal role in fostering and disseminating innovation. At the same time, innovations can present legislators with significant challenges and cause legal disruption. This paper evaluates the innovativeness of European Wine Law in light of the ongoing sustainability transformation. The focus of EU regulations is wine quality and authenticity, mainly through the protection of Geographical Indications (GIs). In Regulation (EU) 2021/2117, the EU legislator recently introduced new rules on fungus-resistant grape varieties, de-alcoholised products, and digital labelling. We describe the effects of these rules on the respective innovation systems and assess how, vice versa, these innovations exert disruptive pressure on wine law. While the legal framework shows remarkable flexibility, a reconfiguration seems necessary at the level of GIs. The sustainability transformation implies an openness to innovation even for traditional producers. Regulatory Sandboxes in GI product specifications could allow for more experimentation without compromising heritage. A wine constitution could guide the transformation towards a more resilient and sustainable wine system.

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