The influence of communication on knowledge implementation in operational groups for agricultural productivity and sustainability

Abstract

Operational Groups (OGs) are a key element of the European Innovation Partnership for Agricultural Productivity and Sustainability (EIP-AGRI), promoting innovative and sustainable agricultural practices. Although communication is crucial to their success, little research has examined its impact on project performance. This study addresses this gap by analysing how three communication actions, namely information, interaction, and participation, affect OG performance. Using partial least squares structural equation modelling and data from an online survey of Italian OG partners, the analysis reveals that participation has the strongest positive effect on project outcomes, surpassing both interaction and information. The findings highlight the need to prioritise member participation to maximise OG effectiveness. However, the limited use of innovation brokers may have constrained engagement. Future project proposals should therefore include dedicated intermediaries and detailed partner engagement plans to strengthen collaboration and enhance the overall impact of OGs within the EIP-AGRI framework.