Vol. 9 No. 3 (2020): Eliciting preferences using stated choice experiments
Full Research Articles

Multi-country stated preferences choice analysis for fresh tomatoes

Maria De Salvo
University of Catania, Department of Agriculture, Food and Environment, Italy
Riccardo Scarpa
University of Verona, Department of Business Administration, Italy
Roberta Capitello
University of Verona, Department of Business Administration, Italy
Diego Begalli
University of Verona, Department of Business Administration, Italy
Published December 14, 2020
Keywords
  • Mixed Logit Models,
  • Marginal Willingness-To-Pay,
  • WTP space,
  • Preference space,
  • Fresh tomato
How to Cite
De Salvo, M., Scarpa, R., Capitello, R., & Begalli, D. (2020). Multi-country stated preferences choice analysis for fresh tomatoes. Bio-Based and Applied Economics, 9(3), 241-262. https://doi.org/10.13128/bae-7928

Abstract

In this study we investigate consumers’ preferences for fresh tomato attributes in four European countries by assessing and comparing Marginal Willingness-To-Pay (MWTP) estimates from panel Mixed Logit (MXL) models with utility specifications in the WTP-space. We performed an in-depth post-estimation inference to identify what attributes are the main determinants of fresh tomato purchases in each domestic market. We also assess the choice probabilities for tomatoes of various origins and types to illustrate how these post-estimation inference can be used to inform strategies designed to increase the market shares of Italian fresh tomato exports in new markets and to consolidate positions in markets where Italian fresh tomatoes are already appreciated by local consumers. 

Metrics

Metrics Loading ...