Vol. 84 (2024)
Original Articles - Appraisal and rural economics

Simultaneous evaluation of dairy farmers’ behaviour and intention to adopt technological devices

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  • Roberta Selvaggi,
  • Raffaele Zanchini,
  • Carla Zarbà,
  • Biagio Pecorino,
  • Gioacchino Pappalardo
Roberta Selvaggi
Department of Agriculture, Food and Environment, University of Catania
Raffaele Zanchini
Department of Agricultural, Forest and Food Sciences, University of Turin
Carla Zarbà
Department of Agriculture, Food and Environment, University of Catania
Biagio Pecorino
Department of Agriculture, Food and Environment, University of Catania
Gioacchino Pappalardo
Department of Agriculture, Food and Environment, University of Catania
DOI: https://doi.org/10.36253/aestim-15362

Published 2024-08-04

Keywords

  • Animal welfare,
  • Precision Livestock Farming,
  • Dairy cattle,
  • PLS-SEM,
  • Theory of Planned Behaviour

Copyright (c) 2024 Roberta Selvaggi, Raffaele Zanchini, Carla Zarbà, Biagio Pecorino, Gioacchino Pappalardo

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This work is licensed under a Creative Commons Attribution 4.0 International License.

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Abstract

Society's awareness of livestock production conditions has increased interest in animal welfare (AW), prompting farmers to consider it in their strategies. However, the adoption of digital devices and sensors to ensure AW is still relatively low. The aim of this study was to assess simultaneously the stated behaviour and intention of dairy farmers towards adopting technological tools for AW. The extended Theory of Planned Behaviour (e-TPB) was selected as theoretical base. It is “extended” since new predictors are integrated in the standard framework of the TPB. The research questions were addressed using a partial least squares structural equation modelling. The findings suggest the existence of a gap between farmers' intentions and behaviour. Perceived Behavioural Control plays a significant role in behaviour, indicating the predominant influence of self-confidence in farmers' choices. Operating margin and technological specialization of the farms are significant predictors of farmers' behavior.

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