The Role, Scope and Management of R&D and Innovation in the Wine Sector: an Interview with Antonio Graca
Copyright (c) 2020 Peter Hayes
This work is licensed under a Creative Commons Attribution 4.0 International License.
Antonio Graca is Director of Research and Development at SOGRAPE VINHOS and an eminent figure in the Wine Business. With this extensive interview, he shares his thoughts and views on many key aspects of the business, starting with the role of R&D and innovation and the connection between academic research and the operators of the wine sector. The experience and knowledge that emerges from this in-depth conversation can represent a precious source of inspiration for researchers, managers and all the stakeholders in the sector, as it sheds a light on many key issues in the way to success in the wine business.