2021: Just Accepted
Original Research Article

Does belonging to an appellation make a difference? : New evidence from Ontario Viticultural Areas

Omer Gokcekus
Seton Hall University
Published July 14, 2021
  • appellation, AVA, price
How to Cite
Gokcekus, O. (2021). Does belonging to an appellation make a difference? . Wine Economics and Policy. https://doi.org/10.36253/wep-10391


Assuming that wine markets are efficient, ultimately a bottle of wine’s cost and therefore its price should reflect its vintage, grape variety as well as how it is vinified. Yet, being an experiential good, a wine’s price is also closely related to its place of origin. If the designated viticultural area of wine is coming from is not considered, even in a relatively new wine country, wine makers may end up over-estimating the premium attached to vintage, variety as well as how it is vinified. Regression results indicate that, for Ontario wines, the over-estimations vary between 1% points and 18% points.


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