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Original Research Article

Platform-Mediated Regional Reputation and Value Capture in Wine Geographical Indications: Evidence from Italy and Spain: Special Issue "Transforming wine value chains – Adapting to a changing world"

(Just Accepted)
  • Guenter Schamel,
  • Giulia Gastaldello,
  • Hugo Rodríguez-Gómez,
  • Marta Fernández-Barcala
Guenter Schamel
Libera Università di Bolzano
Hugo Rodríguez-Gómez
University of Oviedo
Marta Fernández-Barcala
University of Oviedo
DOI: https://doi.org/10.36253/wep-20085

Published 2026-10-28

Keywords

  • Geographical indication,
  • Price,
  • Reputation,
  • Vivino,
  • Rating,
  • Recognition
    • ...More
    Less

How to Cite

Schamel, G., Gastaldello, G., Rodríguez-Gómez, H., & Fernández-Barcala, M. (2026). Platform-Mediated Regional Reputation and Value Capture in Wine Geographical Indications: Evidence from Italy and Spain: Special Issue "Transforming wine value chains – Adapting to a changing world". Wine Economics and Policy. https://doi.org/10.36253/wep-20085

Copyright (c) 2024 Guenter Schamel, Giulia Gastaldello, Hugo Rodríguez-Gómez, Marta Fernández-Barcala

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Abstract

This study examines the manifestation of regional reputation in online wine markets and its association with value capture across Geographical Indications (GIs). Using consumer data from Vivino for Italy and Spain, we propose a three-dimensional framework for GI reputation comprising recognition (share of ratings), evaluative reputation (average ratings), and market valuation (average prices). The analysis of 54 Italian and 27 Spanish GIs, as well as segmentation of 2,358 Italian and 1,335 Spanish producers, shows that these three reputation dimensions are analytically distinct. High recognition does not necessarily correspond to higher ratings, and the relationship between market valuation and ratings may be nonlinear. Italian wines generally achieve higher prices than Spanish wines despite comparable ratings. Producer clustering further highlights heterogeneity within GIs. These findings provide a consumer-based perspective on GI reputation and value in platform-mediated wine markets.

(Just Accepted)

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