Vol. 10 No. 4 (2021)
BAE 10th Anniversary papers

The effect of attribute framing on consumers’ attitudes and intentions toward food: A Meta-analysis

Irina Dolgopolova
Chair of Marketing and Consumer Research, TUM School of Management, Technical University of Munich
Bingqing Li
Chair of Marketing and Consumer Research, TUM School of Management, Technical University of Munich
Helena Pirhonen
Chair of Marketing and Consumer Research, TUM School of Management, Technical University of Munich
Jutta Roosen
Chair of Marketing and Consumer Research, TUM School of Management, Technical University of Munich
Published March 31, 2022
Keywords
  • attribute framing,
  • food products,
  • meta-analysis
How to Cite
Dolgopolova, I., Li, B., Pirhonen, H., & Roosen, J. (2022). The effect of attribute framing on consumers’ attitudes and intentions toward food: A Meta-analysis. Bio-Based and Applied Economics, 10(4), 253-264. https://doi.org/10.36253/bae-11511

Abstract

This paper analyzes the existing literature on the effect of attribute framing on consumers’ attitudes and intentions with regard to food products. Attribute framing includes a broader interpretation of gains and losses when a product attribute is presented in a dichotomous way, such as fat vs. lean or harm vs. benefit. Meta-analysis results for the whole sample indicate that product attributes framed as gains have a higher effect on attitudes and intentions than product attributes framed as losses. Grouping studies by outcome variables, the meta-analysis demonstrates a larger effect size for studies that assess consumer attitude while for studies dealing with consumer intention, the effect size is close to zero and insignificant. We observe from the meta-regression results that the gain frame, the use of interaction terms, a specific product, and a student sample significantly influence consumers’ attitudes and intentions. 

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