The competitive landscape in transitioning countries – the example of the Armenian wine industry
Copyright (c) 2022 Linda Bitsch, Barbara Richter, Jon H. Hanf
This work is licensed under a Creative Commons Attribution 4.0 International License.
At the beginning of the new millennium, researchers showed a heightened interest in competition in transition and developing countries. Recently, only little research has been published regarding the analysis of structure and competition in markets of transition countries. However, evidence exists that market structures and hence competition is still hampered. Therefore, this study aims to show how competition in markets of transition countries has developed and to provide a detailed description of the market structure to derive the degree of competition. As the subject of research, the Armenian wine industry has been chosen as its wine industry is emerging. Empirical results from the qualitative research that allows a comprehensive overview of the whole sector reveal that the competition intensity is relatively low, and wine producers act in an oligopolistic market surrounding. Based on this, implications for producers and policy makers are derived, which include competitive and rural policy implications.
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