2022: Just Accepted
Original Research Article

The competitive landscape in transitioning countries – the example of the Armenian wine industry

Linda Bitsch
Hochschule Geisenheim University
Barbara Richter
Hochschule Geisenheim University
Jon H. Hanf
Hochschule Geisenheim University
Published January 20, 2022
  • competition intensity,
  • industry structure,
  • policy implications,
  • rural development,
  • Armenia,
  • wine
  • ...More
How to Cite
Bitsch, L., Richter, B., & Hanf, J. H. (2022). The competitive landscape in transitioning countries – the example of the Armenian wine industry. Wine Economics and Policy. https://doi.org/10.36253/wep-10657


At the beginning of the new millennium, researchers showed a heightened interest in competition in transition and developing countries. Recently, only little research has been published regarding the analysis of structure and competition in markets of transition countries. However, evidence exists that market structures and hence competition is still hampered. Therefore, this study aims to show how competition in markets of transition countries has developed and to provide a detailed description of the market structure to derive the degree of competition. As the subject of research, the Armenian wine industry has been chosen as its wine industry is emerging. Empirical results from the qualitative research that allows a comprehensive overview of the whole sector reveal that the competition intensity is relatively low, and wine producers act in an oligopolistic market surrounding. Based on this, implications for producers and policy makers are derived, which include competitive and rural policy implications.


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