Does anyone read my papers? The gap between academic consumer research and the real (wine) world
Published 2023-06-05
Keywords
- scholars,
- relevance,
- practicioners
How to Cite
Copyright (c) 2023 Riccardo Vecchio
This work is licensed under a Creative Commons Attribution 4.0 International License.
Abstract
The goal of this discussion paper is to foster the debate among scholars on some of the key issues that are currently challenging the impact of academic wine consumer studies and encourage younger researchers towards alternative paths. Based on my personal experience, I will focus on some scholars’ practices that (in my view) could be revised to increase the reconnection of researchers to the practical world, namely: topic relevance Vs. trendiness, methodological approaches and data utility, sample issues and the replication crisis.
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