Vol. 12 No. 1 (2023)
Discussion

Does anyone read my papers? The gap between academic consumer research and the real (wine) world

Riccardo Vecchio
Department of Agricultural Sciences, University of Naples Federico II (Italy),Via Università 100, 80055 Portici –Naples

Published 2023-06-05

Keywords

  • scholars,
  • relevance,
  • practicioners

How to Cite

Vecchio, R. (2023). Does anyone read my papers? The gap between academic consumer research and the real (wine) world. Wine Economics and Policy, 12(1), 19–22. https://doi.org/10.36253/wep-14724

Abstract

The goal of this discussion paper is to foster the debate among scholars on some of the key issues that are currently challenging the impact of academic wine consumer studies and encourage younger researchers towards alternative paths. Based on my personal experience, I will focus on some scholars’ practices that (in my view) could be revised to increase the reconnection of researchers to the practical world, namely: topic relevance Vs. trendiness, methodological approaches and data utility, sample issues and the replication crisis.

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