Vol. 8 No. 2 (2019)
Original Research Article

Corrigendum to “Will sustainability shape the future wine market?”

Eugenio Pomarici
University of Padova
Riccardo Vecchio
University of Naples Federico II
Published December 31, 2019
  • New varieties,
  • Consumer preferences,
  • Denomination of origin
How to Cite
Pomarici, E., & Vecchio, R. (2019). Corrigendum to “Will sustainability shape the future wine market?”. Wine Economics and Policy, 8(2), 216. Retrieved from https://oaj.fupress.net/index.php/wep/article/view/8213


Technical improvements in the sustainability of wine making will likely proceed thorough a progressive refinement of processing strategieswithout substantial discontinuities. The new varieties obtained through interspecific crossings represent a new technological paradigm withremarkable effects on cropping conditions. Indeed, vineyards planted with these new varieties require few treatments and result in a dramaticreduction in the pesticide use, production costs and carbon footprint. Wine consumption scholars should closely examine how the media willcommunicate these varieties to the general public, as we anticipate that this will influence consumers’perception of risk and, in turn, directlyaffect the market.