Abstract
We must welcome Ribaudo and Gallerani’s papers since they can be considered as a sign of a return to the kinds of debates that once contributed so heavily towards the advancement of our discipline. Ribaudo’s methodology, which tries to identify valid information in order to assess known data (i.e. prices) properly, is not in actual fact new since it has been proposed before but refused due to practical difficulties. On the other hand, the income approach procedure isn’t highly esteemed today, especially when vineyards are at stake. To do so correctly one must accurately analyse all the anticipated benefits that are converted into value estimates, that is all goods and services. These considerations should somehow justify the enormous differences between selling prices and the discounted present value of the anticipated (current) benefits, considering any investment of this kind as a financial investment.