Abstract
Ecotourism is a sector with strong potentials to address the entire tourism industry in the direction of the ecosystems conservation, Corporate Social Responsibility and Sustainable Development. In order to reach this complex challenge, organizations involved in the ecotourism sector should develop a systemic approach related to the organization, management and strategic process of ecotourism supply. To evaluate the effectiveness of an eco tourism system it is essential to have an overview on the different methodologies used to identify the successful experiences in this field.