Abstract
Rural landscape attracts more and more often new forms of tourism, alternatives to the traditional ones. The visit to a region, expressing its naturalness and its local culture, does indeed enrich the tourist with new experiences that complete the itineraries within historical towns. The delicate relationship between landscape and utilisation of open land has been therefore the leading thread of the research that promotes a multifunctional rural economy (touristic/agricultural/zootechnical), together with an appreciation of the value and identity of these places. The resulting action field has been articulated in two level: the first refers to places of historical and naturalistic interest and to those with touristic potentialities; while the second focuses on ordinary places that are the settings to sites of “excellence” and to excursion routes. The increase in value of the countryside has been centred on two different landscapes: those of high touristic interest and the ordinary ones.
