Vol. 17 No. 2 (2019): Tutela
Thematical section (Current series)

Immaginari geografici e marketing turistico: dal “brand territoriale” ai “paesaggi griffati”

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  • Davide Papotti
Davide Papotti
Università di Parma
DOI: https://doi.org/10.13128/rv-8320

Published 2020-03-05

Keywords

  • tourism marketing,
  • territorial marketing,
  • territorial brands,
  • griffed landscapes,
  • tourist-territorial valorisation of places

How to Cite

Papotti, D. (2020). Immaginari geografici e marketing turistico: dal “brand territoriale” ai “paesaggi griffati”. Ri-Vista. Research for Landscape Architecture, 17(2), 146–157. https://doi.org/10.13128/rv-8320
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Abstract

The article investigates the intertwining between landscape images and the promotion of ‘brands’ related to tourist-territorial valorisation. From an cultural geography-based approach, the essay, in an interdisciplinary perspective, analyzes the role that marketing strategies, with their related vocabulary (brand, griffe, logo), have in the promotion of territories. By examining some recent educational and promotional experiences, the article provides conceptual references in order to understand the contemporary frontiers of territorial marketing

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