Segni nello spazio pubblico. Communication design e narrazione dei luoghi

Abstract

The contribution investigates the role of communication design as a useful tool, in order to improve the relationship between places and inhabitants and turn our gaze on the deep bond between citizens, cities and signs.

The city is seen as a device that enters into relationship, not only through physical elements, but also through allowed or suggested routes, rules and prohibitions incorporated in signage: it is precisely from the narration of places, from the elements that populate them, that you perceive specifically the city.

To support this thesis, significant experiences realized internationally by designers and landscape architects such as Ruedi Baur, Catherine Linder, Malte Martin are illustrated.