Vol. 15 No. 1 (2026)
Original Research Article

A Delphi Analysis of Italian Stakeholders’ Perspectives on Partial Dealcoholization of PDO and PGI Wines: Navigating Innovation and Territorial Identity

Caterina Fucile Franceschini
Department of Land, Environment, Agriculture and Forestry (TESAF), University of Padova, 35020 Legnaro, Italy
Elisa Giampietri
Department of Land, Environment, Agriculture and Forestry (TESAF), University of Padova, 35020 Legnaro, Italy
Eugenio Pomarici
Department of Land, Environment, Agriculture and Forestry (TESAF), University of Padova, 35020 Legnaro, Italy
Giovanna Sacchi
Department of Agricultural, Forest and Food Sciences (DISAFA), University of Turin, 10095 Grugliasco, Italy

Published 2026-05-20

Keywords

  • Dealcoholized wines,
  • quality wines,
  • Delphi method,
  • wine experts

How to Cite

Fucile Franceschini, C., Giampietri, E., Pomarici, E., & Sacchi, G. (2026). A Delphi Analysis of Italian Stakeholders’ Perspectives on Partial Dealcoholization of PDO and PGI Wines: Navigating Innovation and Territorial Identity. Wine Economics and Policy, 15(1), 87–100. https://doi.org/10.36253/wep-19964

Abstract

The growing relevance of No- and Low-alcohol (NoLo) wines, largely produced through post-fermentation dealcoholization techniques, is reshaping the wine sector, driven by evolving consumer preferences and climate-related increases in grape sugar content. Although European Union (EU) legislation permits partial dealcoholization for Protected Designation of Origin (PDO) and Protected Geographical Indication (PGI) wines, national approaches differ, with Italy maintaining a cautious stance. This study explores wine experts’ perspectives on introducing partial dealcoholization into Italian PDO and PGI specifications through a two-round Delphi survey. It examines levels of acceptance, key conditions, and perceived barriers to its inclusion in official production regulations. Results show broad acceptance for PGI wines, while PDO wines, especially higher-tier categories, face strong resistance due to concerns about authenticity, sensory identity, and cultural heritage. Experts favor naturally low-alcohol wines achieved through viticultural and oenological practices, but recognize the limits imposed by climate change and grape composition. A flexible, integrated approach is therefore suggested, using partial dealcoholization as a complementary tool when necessary. Findings underline the importance of governance, protection Consortia, and transparent labeling, framing partial dealcoholization as a “bounded innovation” whose legitimacy depends on preserving territorial identity, regulatory coherence, and consumer trust. This exploratory study maps stakeholder positions and offers insights for future research and policy development on integrating NoLo wines into geographical indication systems.

References

  1. H. Ford, R. Dolan, S. Goodman, S. Bastian, W. Pearson, A.M. Corsi, Exploring consumers’ drinking behaviour regarding no-, low- and mid- alcohol wines: a systematic scoping review and guiding framework, Journal of Marketing Management 41 (2025) 703–733. https://doi.org/10.1080/0267257x.2025.2499101. DOI: https://doi.org/10.1080/0267257X.2025.2499101
  2. Y. Kumar, A. Ricci, G.P. Parpinello, A. Versari, Dealcoholized Wine: A Scoping Review of Volatile and Non-Volatile Profiles, Consumer Perception, and Health Benefits, Food. Bioprocess Technol. 17 (2024) 3525–3545. https://doi.org/10.1007/s11947-024-03336-w. DOI: https://doi.org/10.1007/s11947-024-03336-w
  3. F.N. Schulz, A.A. Kugel, J.H. Hanf, Balancing Gains and Losses – A Research Note on Tradeoffs in the Case of Non-Alcoholic Wines in Germany, Sustainability 16 (2024) 2451. https://doi.org/10.3390/su16062451. DOI: https://doi.org/10.3390/su16062451
  4. M. Catarino, A. Mendes, Dealcoholizing wine by membrane separation processes, Innovative Food Science & Emerging Technologies 12 (2011) 330–337. https://doi.org/10.1016/j.ifset.2011.03.006. DOI: https://doi.org/10.1016/j.ifset.2011.03.006
  5. N. Ohana-Levi, Y. Netzer, Long-Term Trends of Global Wine Market, Agriculture 13 (2023) 224. https://doi.org/10.3390/agriculture13010224. DOI: https://doi.org/10.3390/agriculture13010224
  6. P. Silva, Low-Alcohol and Nonalcoholic Wines: From Production to Cardiovascular Health, along with Their Economic Effects, Beverages 10 (2024) 49. https://doi.org/10.3390/beverages10030049. DOI: https://doi.org/10.3390/beverages10030049
  7. OIV. State of the World Vine and Wine Sector in 2024, (2025). https://www.oiv.int/sites/default/files/documents/OIV-State_of_the_World_Vine-and-Wine-Sector-in-2024.pdf (accessed 18 September 2025).
  8. T. Bucher, K. Deroover, C. Stockley, Low-Alcohol Wine: A Narrative Review on Consumer Perception and Behaviour, Beverages 4 (2018) 82. https://doi.org/10.3390/beverages4040082. DOI: https://doi.org/10.3390/beverages4040082
  9. R. Fuentes-Fernández, J.L. Del Campo-Villares, Exploring the Market for Dealcoholized Wine in Spain: Health Trends, Demographics, and the Role of Emerging Consumer Preferences, Beverages 11 (2025) 41. https://doi.org/10.3390/beverages11020041. DOI: https://doi.org/10.3390/beverages11020041
  10. S. Mueller Loose, R. Del Rey, State of the International Wine Markets in 2023. The wine market at a crossroads: Temporary or structural challenges?, WEP 13 (2024) 3–14. https://doi.org/10.36253/wep-16395. DOI: https://doi.org/10.36253/wep-16395
  11. J.A. Piornos, D.P. Balagiannis, L. Methven, E. Koussissi, E. Brouwer, J.K. Parker, Elucidating the Odor-Active Aroma Compounds in Alcohol-Free Beer and Their Contribution to the Worty Flavor, J. Agric. Food Chem. 68 (2020) 10088–10096. https://doi.org/10.1021/acs.jafc.0c03902. DOI: https://doi.org/10.1021/acs.jafc.0c03902
  12. J. Bruwer, V. Jiranek, L. Halstead, A. Saliba, Lower alcohol wines in the UK market: some baseline consumer behaviour metrics, British Food Journal 116 (2014) 1143–1161. https://doi.org/10.1108/BFJ-03-2013-0077. DOI: https://doi.org/10.1108/BFJ-03-2013-0077
  13. K. Deroover, M. Siegrist, K. Brain, J. McIntyre, T. Bucher, A scoping review on consumer behaviour related to wine and health, Trends in Food Science & Technology 112 (2021) 559–580. https://doi.org/10.1016/j.tifs.2021.03.057. DOI: https://doi.org/10.1016/j.tifs.2021.03.057
  14. L. Lockshin, A.M. Corsi, Consumer behaviour for wine 2.0: A review since 2003 and future directions, Wine Economics and Policy 1 (2012) 2–23. https://doi.org/10.1016/j.wep.2012.11.003. DOI: https://doi.org/10.1016/j.wep.2012.11.003
  15. C. Stockley, A.W. Taylor, A. Montgomerie, E. Dal Grande, Changes in wine consumption are influenced most by health: results from a population survey of South Australians in 2013, IJWR Volume 9 (2017) 13–22. https://doi.org/10.2147/IJWR.S126417. DOI: https://doi.org/10.2147/IJWR.S126417
  16. P. Anderson, D. Kokole, E.J. Llopis, Production, Consumption, and Potential Public Health Impact of Low- and No-Alcohol Products: Results of a Scoping Review, Nutrients 13 (2021) 3153. https://doi.org/10.3390/nu13093153. DOI: https://doi.org/10.3390/nu13093153
  17. K.E. Thompson, A. Vourvachis, Social and Attitudinal Influences on the Intention to Drink Wine, International Journal of Wine Marketing 7 (1995) 35–45. https://doi.org/10.1108/eb008643. DOI: https://doi.org/10.1108/eb008643
  18. H. Rumgay, N. Murphy, P. Ferrari, I. Soerjomataram, Alcohol and Cancer: Epidemiology and Biological Mechanisms, Nutrients 13 (2021) 3173. https://doi.org/10.3390/nu13093173. DOI: https://doi.org/10.3390/nu13093173
  19. S.M. Chan, N.M. Adzahan, M.S. Ab Karim, R. Karim, O. Lasekan, J.M. Regenstein, Consumer Preferences and Perceptions on Dealcoholised Wine, Journal of Food Products Marketing 18 (2012) 65–77. https://doi.org/10.1080/10454446.2012.627292. DOI: https://doi.org/10.1080/10454446.2012.627292
  20. C. Fucile Franceschini, E. Giampietri, E. Pomarici, A systematic review of consumer research on dealcoholized wines: reviewing the evidence, shaping the future of research. Agric Econ 14, 38 (2026). https://doi.org/10.1186/s40100-026-00483-w. DOI: https://doi.org/10.1186/s40100-026-00483-w
  21. Fact.MR, Non-Alcoholic Wine Market Outlook (2025 to 2035), (2025). https://www.factmr.com/report/4532/non-alcoholic-wine-market (accessed 18 September 2025).
  22. Regulation (EU) 2021/2117, (2021). https://eur-lex.europa.eu/eli/reg/2021/2117/oj (accessed 18 September 2025).
  23. INAO, Le comité vins IGP de l’INAO se prononce pour la possibilité de désalcooliser des vins IGP sous conditions, (2024). https://www.inao.gouv.fr/cp-vins-igp-desalcoolisation (accessed 18 September 2025).
  24. Resolution OIV-ECO 432-2012, (2012). https://www.oiv.int/public/medias/1901/oiv-eco-432-2012-en.pdf (accessed 18 September 2025).
  25. Resolution OIV-ECO 433-2012, (2012). https://www.oiv.int/public/medias/1902/oiv-eco-433-2012-en.pdf (accessed 18 September 2025).
  26. Regulation (EU) 1308/2013, (2013). https://eur-lex.europa.eu/eli/reg/2013/1308/oj/eng (accessed 18 September 2025).
  27. G. Belletti, A. Marescotti, J.-M. Touzard, Geographical Indications, Public Goods, and Sustainable Development: The Roles of Actors’ Strategies and Public Policies, World Development 98 (2017) 45–57. https://doi.org/10.1016/j.worlddev.2015.05.004. DOI: https://doi.org/10.1016/j.worlddev.2015.05.004
  28. J. Mahoney, K. Thelen, A Theory of Gradual Institutional Change, in: Explaining Institutional Change, Cambridge University Press, 2009: pp. 1–37. DOI: https://doi.org/10.1017/CBO9780511806414.003
  29. Resolution 523-2016, (2016). https://www.oiv.int/node/3221 (accessed 18 September 2025).
  30. A Breakthrough Year for Low-Alcohol Wines, SevenFifty Daily (2025). https://daily.sevenfifty.com/a-breakthrough-year-for-low-alcohol-wines/ (accessed 29 September 2025).
  31. MASAF, 2024, (2024). https://www.masaf.gov.it/flex/cm/pages/ServeBLOB.php/L/IT/IDPagina/22522 (accessed 18 September 2025).
  32. MASAF, 2025, (2025). https://www.masaf.gov.it/flex/cm/pages/ServeBLOB.php/L/IT/IDPagina/23355 (accessed 18 September 2025).
  33. Il Pinot Grigio delle Venezie introduce la versione leggera sotto gli 11 gradi, Gambero Rosso (2025). https://www.gamberorosso.it/notizie/vino/pinot-grigio-venezie-bassa-gradazione/ (accessed 29 September 2025).
  34. Federdoc. Vini italiani a denominazione di origine 2025, (2025). https://www.federdoc.com/new/wp-content/uploads/2025/04/Booklet-2025_WEB.pdf (accessed 29 September 2025).
  35. E. Pomarici, A. Corsi, S. Mazzarino, R. Sardone, The Italian Wine Sector: Evolution, Structure, Competitiveness and Future Challenges of an Enduring Leader, Ital Econ J 7 (2021) 259–295. https://doi.org/10.1007/s40797-021-00144-5. DOI: https://doi.org/10.1007/s40797-021-00144-5
  36. Rapporto Ismea-Qualivita 2024. Produzioni agroalimentari e vitivinicole italiane DOP, IGP e STG, (2025). https://www.qualivita.it/rapporto-ismea-qualivita-2024/#toggle-id-1 (accessed 29 September 2025).
  37. G. Rowe, G. Wright, The Delphi technique as a forecasting tool: issues and analysis, International Journal of Forecasting 15 (1999) 353–375. https://doi.org/10.1016/s0169-2070(99)00018-7. DOI: https://doi.org/10.1016/S0169-2070(99)00018-7
  38. N. Dalkey, O. Helmer, An Experimental Application of the DELPHI Method to the Use of Experts, Management Science 9 (1963) 458–467. https://doi.org/10.1287/mnsc.9.3.458. DOI: https://doi.org/10.1287/mnsc.9.3.458
  39. G. Sacchi, L. Romanello, M. Canavari, The future of organic certification: potential impacts of the inclusion of Participatory Guarantee Systems in the European organic regulation, Agric Econ 12 (2024) 2. https://doi.org/10.1186/s40100-023-00294-3. DOI: https://doi.org/10.1186/s40100-023-00294-3
  40. A.M. Manyara, A. Purvis, O. Ciani, G.S. Collins, R.S. Taylor, Sample size in multistakeholder Delphi surveys: at what minimum sample size do replicability of results stabilize?, Journal of Clinical Epidemiology 174 (2024) 111485. https://doi.org/10.1016/j.jclinepi.2024.111485. DOI: https://doi.org/10.1016/j.jclinepi.2024.111485
  41. L.J. Frewer, A.R.H. Fischer, M.T.A. Wentholt, H.J.P. Marvin, B.W. Ooms, D. Coles, G. Rowe, The use of Delphi methodology in agrifood policy development: Some lessons learned, Technological Forecasting and Social Change 78 (2011) 1514–1525. https://doi.org/10.1016/j.techfore.2011.05.005. DOI: https://doi.org/10.1016/j.techfore.2011.05.005
  42. N. Mukherjee, J. Hugé, W.J. Sutherland, J. McNeill, M. Van Opstal, F. Dahdouh‐Guebas, N. Koedam, The Delphi technique in ecology and biological conservation: applications and guidelines, Methods Ecol Evol 6 (2015) 1097–1109. https://doi.org/10.1111/2041-210X.12387. DOI: https://doi.org/10.1111/2041-210X.12387
  43. D. Beiderbeck, N. Frevel, H.A. Von Der Gracht, S.L. Schmidt, V.M. Schweitzer, Preparing, conducting, and analyzing Delphi surveys: Cross-disciplinary practices, new directions, and advancements, MethodsX 8 (2021) 101401. https://doi.org/10.1016/j.mex.2021.101401. DOI: https://doi.org/10.1016/j.mex.2021.101401
  44. R.C. De Loë, N. Melnychuk, D. Murray, R. Plummer, Advancing the State of Policy Delphi Practice: A Systematic Review Evaluating Methodological Evolution, Innovation, and Opportunities, Technological Forecasting and Social Change 104 (2016) 78–88. https://doi.org/10.1016/j.techfore.2015.12.009. DOI: https://doi.org/10.1016/j.techfore.2015.12.009
  45. G. Johnson, K. Scholes, Exploring Corporate Strategy, Prentice Hall Europe, 1999. https://books.google.it/books?id=MXuFngEACAAJ.
  46. E. Pomarici, R. Sardone, Is a new EU wine policy coming? The unexpected role of regulatory measures, WEP 11 (2022) 75–82. https://doi.org/10.36253/wep-13189. DOI: https://doi.org/10.36253/wep-13189
  47. D. Barjolle, B. Sylvander, Some factors of success for «Origin labelled Products» in agro-food supply chains in Europe: Market, internal resources and institutions, Esag 36 (2002) 1441–1461. https://doi.org/10.3406/esag.2002.1752. DOI: https://doi.org/10.3406/esag.2002.1752
  48. Regulation (EU) 2024/1143, (2024). https://eur-lex.europa.eu/legal-content/EN/TXT/PDF/?uri=OJ:L_202401143 (accessed 30 September 2025).